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Demand chain management in action: Results from five exploratory case studies

Stoffele,N.C.G.M.
Vos,G.C.J.M.
van de Vijver,M.A.R.
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Date
2004
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INSEAD/EUROMA
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Citation
Stoffele, N C G M, Vos, G C J M & van de Vijver, M A R 2004, Demand chain management in action : Results from five exploratory case studies. in L van Wassenhove, A de Meyer, E Yucesan, E Didem Gunes & L Muyldermas (eds), Operations Management as a Change Agent (Vol. I). INSEAD/EUROMA, Fontainebleau, pp. 569-578.
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