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Ratings-based versus choice-based latent class conjoint models - An empirical comaprison

Vriens,M.
Oppewal,H.
Wedel,M.
Abstract
Description
Pagination: 11
Date
1998
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Research Projects
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Citation
Vriens, M, Oppewal, H & Wedel, M 1998, 'Ratings-based versus choice-based latent class conjoint models - An empirical comaprison', Journal of the Market Research Society, vol. 40, no. 3, pp. 237-248.
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