The market valuation of internet channel additions
Geyskens,I. ; Gielens,K.J.P. ; Dekimpe,M.G.
Geyskens,I.
Gielens,K.J.P.
Dekimpe,M.G.
Abstract
Description
Pagination: 17
Date
2002
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Volume Title
Publisher
Research Projects
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Citation
Geyskens, I, Gielens, K J P & Dekimpe, M G 2002, 'The market valuation of internet channel additions', Journal of Marketing, vol. 66, no. 2, pp. 102-119.
License
info:eu-repo/semantics/restrictedAccess
