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Mood, persuasion and information presentation: the influence of mood on the effectiveness of persuasive digital documents

Krahmer,E.J.
; 
van Dorst,J.
; 
Ummelen,N.
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Pagination: 13
Date
2004
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Tilburg University Research Output Collection
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mood1.pdf
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Krahmer, E J, van Dorst, J & Ummelen, N 2004, 'Mood, persuasion and information presentation : the influence of mood on the effectiveness of persuasive digital documents', Information Design Journal, vol. 12, no. 3, pp. 40-52.
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https://hdl.handle.net/20.500.14602/44890
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