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Eye fixations on advertisements and memory for brands: A model and findings

Wedel,M.
; 
Pieters,R.
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Pagination: 15
Date
2000
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Tilburg University Research Output Collection
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Wedel, M & Pieters, R 2000, 'Eye fixations on advertisements and memory for brands : A model and findings', Marketing Science, vol. 19, no. 4, pp. 297-312.
URI
https://hdl.handle.net/20.500.14602/37350
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