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New Developments in Marketing Communications and Consumer Behavior

van Raaij,W.F.
; 
Strazzieri,A.
; 
Woodside,A.
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Date
2001
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Tilburg University Research Output Collection
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van Raaij, W F, Strazzieri, A & Woodside, A 2001, 'New Developments in Marketing Communications and Consumer Behavior', Journal of Business Research, vol. 53, no. 2, pp. 1-3.
URI
https://hdl.handle.net/20.500.14602/38772
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